As I have noted before on this site, Israel’s best-known women’s magazine is Laisha, (literally, “For the Woman;” perhaps the best translation would be Woman’s Own.) Specializing in sob stories, fashion, household tips, and advice on improving one’ sex life, for almost as long as I can remember myself it has been widely seen as synonymous with a mild sort of mental deficiency.
But no longer. Emerging from the depths, as it were, the very same articles (assuming they deserve the name) now appear on YNet, Israel’s most important source of written daily news that is visited by hundreds of thousands each day. Nor is this an accident, since both the magazine and the website are under the same ownership. Judging by the authors’ names, many if not most of which are probably fictional, they are written almost exclusively by women for women. Between them they present a unique mixture of gossip, egocentrism, self-pity, and plain silliness.
The following examples (headlines only) were collected during just one week. Enjoy.
2.9.2018
“Think: Why you want to have multiple orgasms.”
“Couples: take a deep breath: The terrible high holidays are coming.”
“I promised myself I would fuck someone tonight.”
“Five men talk about their second marriages.”
“Just because I am a woman, they are always talking about how I look.”
“Tit-liberation: Women of all sizes give up their bras.”
“Danna Zarmon [Danna who?] exposes the chronic disease that ruined her Honeymoon.”
“This female celebs’ makeup artist, who spent five years living with a woman, now lives with a man.”
3.9.2018
“Using the holidays to save your romance.”
“As I got divorced, I found out that everyone is cheating.”
“During my period of parental leave, I turned from a princess into Cinderella.”
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“Why should you eat bitter chocolate and drink cherry juice before kissing?”“The holidays are coming, the married one is with his wife, and I am lonely.”
4.9.2018
“Nothing like friendship between [female] models.”
“Don’t ask me how many men I slept with.”
5.9.2018
“Women, stop avoiding divorced men.”
6.9.2018
“Experts: This is how you keep your marriage intact during the holidays.”
7.9.2018
“I insisted that my partner and his [female] ex should get along.”
8.9.2018
“While in synagogue, don’t forget to feel pity for the matriarchs.”
“Holiday’s eve: Are you a host, or are you a guest: This is how a few easy steps can add to your glamor.”
“Amazing: This is how you can remove body hair with the aid of a spice everyone has at home.”
“Examine yourself: Wat do you know about sex”?
Amidst all this drivel, the editors’ contempt for their readers comes through in every word. Yet some of it is considered good enough to figure not once but repeatedly, day after day. More likely those who wrote it ran out of inspiration. Or else those in charge of the website refused to pay them for more of the same. Supposing it is representative of what today’s “emancipated” women care about, and the fact that Laisha has thousands of sisters all over the world suggests that it is, no wonder feminism, women’s lib, or whatever it is called is getting nowhere.
To be fair, though, men’s magazines, with their endless potpourri of cars, muscle, and tits, tits, tits, are hardly any better.